Mercedes Benz - Land Sea Air Campaign

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Mercedes-Benz brought us onboard for their new Land Sea Air Campaign. The concept behind the campaign was to show how those three natural elements have always been part of Mercedes DNA and that they each represent a point in the Mercedes iconic star logo.

We started our initial look into this film by focusing on the voiceover that would reply the script and story of the campaign.

Each core part of the films focuses in on one of the three elements and how Mercedes embraces each one

but ending the film with the voiceover stating, "It's more than a star, It's a sign of new times".

- Builders Club

Client: Mercedes-Benz
Direction: Builders Club
Digital Art, Design and Animation: Builders Club
VFX: Builders Club
Production Company: Radical Media
Creative Agency: Antoni Berlin
Additional 3D, VFX & Post Production: Spellwork
Sound Design: Wearefather

Creative Direction
Julien Simshauser

Production
Sophie Gunn
Lauren Egen

Artists
Akshay Depala
George Barret
Eric Genesis
Artur Zhamaletdinov
Sam Hardy
Daniel Mountford